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Sparking Real Connections Through Experience-Driven Design

ING Events partnered with Cardiff App Developers to design and build a digital platform that reimagines how people form meaningful connections. Founded by Laurene Plourde, ING Events set out to move away from algorithm-driven dating culture and create a space where real-world, shared experiences take centre stage. Our role was to bring that vision to life, designing and building an experience-first platform where singles and couples connect naturally through curated activities such as cooking classes, brewery tours, kayaking, and hiking, without subscriptions, pressure, or performative profiles.

Project: ING Events
Client: Laurene Plourde
Services: Website DevelopmentBackend & Admin CMSMaintenance

Brilliant site. Absolutely love it. Thank you. It looks so good. I get such great feedback and I'm just really excited. I really, really genuinely think this business is just going to be so big and I'm really excited. Thank you guys so much.

/ Laurene Plourde /(ING Events)

PrimaryGoals

Redefine modern connection by prioritising face-to-face interaction through curated, in-person experiences rather than digital matching.
Remove friction and commitment barriers by eliminating memberships and subscriptions, so users pay only for the events they attend.
Equip event hosts with simple, reliable tools for event creation, management, and revenue sharing.
Establish a scalable digital foundation capable of supporting future growth, including mobile applications, analytics, and multilingual expansion.

EndResults

Low-friction browsing and booking flows increased user confidence and overall engagement throughout the journey.
The host dashboard and Stripe payment integration reduced operational complexity, encouraging greater host participation and event variety.
Automated payments and the subscription-free model kept platform management lean, transparent, and scalable.
The playful yet purposeful ING branding created a memorable, emotionally resonant identity that stands apart from traditional dating and events platforms.
The platform is well-positioned to support future mobile applications, analytics, multilingual interfaces, and premium feature tiers.

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